It's the beginning of the weekend. You've set up your booth in the carnival at the local county fair the night before, it's Saturday mid-morning, the crowd is thin and a little disinterested.
You start your spiel. Again, For the ten thousandth time.
The crowd stands off at a distance, too great a distance.
Suddenly from the back of the crowd a voice is heard. Someone who seems to have seen you before, maybe last year. Talking loudly to whoever will listen, the talker has seen your product, has bought your product, loves your product.
With a carefully measured, mounting enthusiasm, it's almost as if the talker and you are working off a script.
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